Financial Women in Texas

identity & brochure design

During my summer internship, I was given the job of redesigning the promotional brochure for Financial Women in Texas (FWIT). The client was not happy with the logo of the organization, which was in definite need of a redesign as well as the brochure. The organization's leaders were initially only okay with a logo refresh, so I presented a refreshed version along with a completely new design that kept the group's symbol, a star, though changed the type treatment and look of the star. I also adjusted the group's colors of green and gold. My new design convinced them to go with the completely new logo, along with the brochure I completed.

logo (before)

logo (after)

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