Sexual Assault Campaign

poster design

This poster design was created for my Visual Communication Design 1 class to support Notre Dame’s “It’s On Us” campaign, a movement which aims to combat the problem of sexual assault on the university’s campus. 

process

For the first step, we were required to create three different poster concepts and present them to the class for critique. Though my typography-based design for the last poster was praised, the line of type on the second poster was deemed more effective.

final design

My final design combined the layout of my third idea with the tagline from my second. I wanted to emphasize the impact that sexual assault has long-term on its victims, and how this one moment in a girl's life can have serious and even deadly consequences.